Job Summary:
Direct & manage brand activities, which include developing and executing brand strategy, BTL campaigns and product pricing & forecasting; creating the brand image in the market through the reasonable display of high-quality advertisingto ensure the brand remains recognizable; and constantly establishing, improving the brand reputation and brand position in the market in order to raise brand awareness, attract more audiences and thus improve customer experience.
Job Duties and Responsibilities:
- Translate and align local market and consumer information relevant to their brand as incorporated in approved Brand Strategy to ensure the correct brand positioning and Brand Essence elements are reflected in marketing activities.
- Understand company strategy and how it applies to their brand.
- Work with the sales team to support the execution of local plans.
- Contribute to the preparation of the monthly updates by providing relevant cross-functional information and analysis on brand; and collecting and analyzing the financial information relevant to the brand to be reviewed by the Commercial director.
- Conduct competitor/ market place analysis for the brand and proposes options to be considered by the Commercial Director to determine the relevant pricing strategy in a given market.
- Manage ongoing tracking of pricing activities within the market place relevant to the brand and provide the Commercial Director with understanding of opportunities and risks existing in the local market.
- Prepare and develop an Integrated Trade Marketing Plan relevant to the brand in coordination and arrangement with the PR & Communications Manager, and submit it to the Commercial Director and the CCO for approval.
- Make sure a creative brief is created for the brand in order to be shared and circulated to internal/external parties; in coordination and arrangement with the PR & Communications Manager.
- Lead the implementation of the agreed communication plan for the brand, including creative productions, cross-functional coordination with manufacturing Company, PR & Communications Manager, Customer Service, Logistics, Sales and Finance, within a framework provided by the Commercial Director.
- Participate in the media planning process for the brand through engagement in the Integrated Trade Marketing process, in coordination and arrangement with the PR & Communications Manager.
- Lead the development of the Trade Promotional Plans that are reviewed by the Commercial Director following specific input from the management on the brand.
- Implement growth initiatives in the local market for the brand, including trade materials, sales communication, launch plan, communication and support, POS execution, etc.
- Monitor volume achievement and inventory levels of the brand and liaise with the Sales team weekly to discuss changes in volume in order to propose adjustments to the Sales Manager.
- Manage budget to deliver marketing activities within the agreed budget and the budgeted margin.
- Develop an annual and quarterly trade marketing plan in conjunction with the Sales Department.
- Estimate and establish cost parameters, budgets, campaigns and potentials ROI.
- Communicate with partners, distribution agents and vendors.
- Handle the selection of products in terms of quantity, stock level follow up and allocation
- Analyze and keep track of product pricing in comparison with competitors.
- Identify, develop and execute promotions, BTL campaigns, offers and trade incentive programs.
- Determine and place the customer segment ratio, stock list and customer retreat program.
- Perform any other duties related to the job as assigned by the Direct Supervisor.
Job Specifications:
- Bachelor’s Degree in Marketing or any related field.
8-10 years of related experience.