Description:
Work with different marketing stakeholders to deliver on performance marketing strategies and plans, focused on the acquisition of new customers across channels, including paid digital/social, and SEM.
• Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.)
• Build, Scale and Deliver on Google Ads (GDN/Youtube) and Search ads (SEM) and optimize for conversions and CPA (and any other agreed on key metrics) with a focus on A/B testing.
• Monitor A/B and multivariate tests to optimize conversion and other key performance metrics; including messaging, creative format, landing pages, and more.
• Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our growth tactics, tiered accounts, and paid investments.
• Direct and manage Digital agency performance, contract and SLA on various channels to achieve goals and ROI targets owning responsibilities across payments, reporting, and analysis.
• Size and identify new platforms, tools and systems to improve digital media performance.
• Present weekly or monthly findings and insights to the top management as necessary to ensure we are continuously working towards achieving growth targets.
• Handle the social media accounts regarding all company platforms, services to promote and acquire new clients.
• Building performance media campaigns (Adwords, FB, IG, Snapchat, Twitter & LinkedIn).
Requirements
• 6+ years of experience in a Digital, Offline and Online marketing roles with responsibilities for growth marketing or performance revenue management.
• Highly comfortable and with hand on experience implementing campaigns on the main digital advertising platforms (Google Ads, LinkedIn ads, Facebook ads) to achieve required digital performance results.
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