Description: Job Summary:
We are seeking a dynamic Marketing Communications Manager to lead our marketing efforts for lighting, sanitary ware, and building materials. The ideal candidate will possess a strong background in marketing strategy, brand management, and communication. You will be responsible for shaping our brand image, creating compelling campaigns, and driving effective communication strategies to enhance market presence.
Responsibilities:
•Develop and execute strategic marketing plans to promote our range of products.
•Collaborate with cross-functional teams to create engaging marketing campaigns that resonate with target audiences.
•Oversee the creation of marketing content, including product literature, brochures, digital assets, and videos.
•Manage the Digital Marketing / Social Media team and the Customer Care team.
•Manage website content, SEO, SEM, and social media presence.
•Utilize market research and customer insights to identify trends and opportunities for product positioning.
•Plan and coordinate participation in relevant industry events, trade shows, and exhibitions.
•Monitor and analyze the effectiveness of marketing, adjusting strategies as needed for optimal results.
•Drive external communication strategies to ensure a consistent and compelling brand message.
•Collaborate with brand / product management to ensure accurate and persuasive product positioning in the market.
•Manage marketing budgets and resources efficiently to achieve targeted goals.
Qualifications:
•Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree is a plus.
•8+ Years of experience.
•Bilingual.
•Proven experience in marketing and communication roles, preferably within the lighting, sanitary, and building materials.
•Strong knowledge of marketing strategies, branding principles, and communication techniques.
•Proficiency in digital marketing platforms, including social media, content management systems, and analytics tools.
•Excellent written and verbal communication skills, with the ability to craft compelling messaging.
•Creative mindset with the ability to develop innovative and engaging marketing campaigns.
•Analytical skills to interpret data and insights for continuous improvement.
•Strong project management skills and the ability to meet deadlines in a fast-paced environment.
•Collaborative and team-oriented approach with the ability to work across departments.
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