Main tasks and responsibilities
- Develop and implement comprehensive branding and marketing strategies to drive foot traffic, increase customer engagement, and enhance brand awareness and visibility for the lifestyle experience.
- Create annual brand plans and activity calendar, create and execute promotional campaigns, events, and activations to attract target demographics, including families, women, and young professionals.
- Develop and implement a comprehensive loyalty program tailored to the diverse customer segments and the lifestyle facilities.
- Manage social media channels and digital marketing initiatives to maintain a strong online presence and drive online-to-offline conversions.
- Cultivate brand collaborations with influencers and community stakeholders to amplify brand messaging and foster positive brand associations.
- Work closely with the operations team to ensure seamless execution of branding initiatives,
Including packaging, signage, displays, and in-store activities.
- Conduct regular performance analysis and reporting on key metrics, such as foot traffic, sales revenue, and customer satisfaction, to evaluate the effectiveness of marketing efforts and identify areas for improvement and ensure to meet sales and margin targets.
- Monitor market trends, competitor activities, and consumer preferences to identify opportunities for innovation and differentiation.
- Uphold brand image, standards and values across all touchpoints, ensuring a consistent and memorable customer experience throughout all facilities.
- Ensure strict adherence to company marketing guidelines and validate all activities and communications with the Group Head of Marketing before execution.
Qualifications:
- Proven track record of developing and executing successful branding and marketing campaigns.
- Strong understanding of retail operations, consumer behavior, and market dynamics.
- Excellent communication, interpersonal, and leadership skills.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Proficiency in digital marketing tools and analytics platforms.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.