CVM & CRM Specialist

• Posting Date: 23/07/2025
• Ref: TSK109
• Position: CVM & CRM Specialist
• Location: KSA
• City: Khobar
• Sector: Financial Services
• Years of Experience 4+ years of experience in marketing, lifc cycle management — preferably in fintech, banking, Ecommerce.
• Qualification: Bachelor Degree in Business Administration or related field
• Salary: 9000 SAR
• Workdays:
• Description:
  Primary Function and Scope The CVM & CRM Specialist will maximize customer value management, with a focus on omni-channel communication, leveraging CDP (customer data platform), and CRM. This role will be responsible for the execution of CRM initiatives that drive customers engagement, retention and deliver personalization at scale through testing & learning and 360 customer profile view. Will work closely with internal and external stakeholders to develop, manage, and execute various campaigns in a fast-paced environment. Key Duties and Responsibilities

  • Segment customers using behavioral, demographic, and value-based insights from the CDP and CRM
  • Conduct detailed customer analysis to identify trends, churn signals, and personalization opportunities
  • Regularly track and manage churn drivers, proposing actionable mitigation strategies
  • Plan and execute seamless omni-channel communication across SMS, WhatsApp, email, mobile push, website, and app
  • Personalize campaigns at scale using a 360° customer profile powered by CDP and CRM data
  • Design and implement data-driven retention strategies aligned with customer lifecycle stages
  • Collaborate cross-functionally to improve customer loyalty and experience across all touchpoints
  • Lead cross-selling and up-selling initiatives based on behavioral triggers and purchase history
  • Work closely with product and marketing teams to identify new revenue opportunities
  • Plan and execute targeted CVM campaigns, ensuring consistency across channels
  • Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and retention
  • Contribute to loyalty program execution and suggest enhancements to improve perception and effectiveness
  • Oversee the implementation, configuration, and optimization of CDP and CRM systems
  • Ensure accurate data integration and quality across CRM platforms and customer-related tools
  • Stay up to date on emerging technologies and trends in customer engagement and data platforms
  • Collaborate closely with sales, marketing, product, and support teams to align strategies and share insights
  • Ensure continuous learning through A/B testing, feedback loops, and performance analytics

  Minimum Experience

  • 4+ years of experience in marketing, lifc cycle management — preferably in fintech, banking, Ecommerce.
  • Proven experience in customer value management, with a focus on omni-channel communication, CDP, and CRM.
  • Proven ability to develop and implement successful customer-centric strategies
  • Solid experience in implementation of complex processes with CDP’s, Campaign management tools, Digital experience tools, A/B testing and web analytics
  • Proven experience in data management, data governance
  • Proficiency in data attributes mapping, data integration, and data quality assurance
  More