Marketing Manager / Cash (Fintech, Khobar)

• Posting Date: 02/10/2025
• Ref: TSK118
• Position: Marketing Manager / Cash (Fintech, Khobar)
• Location: KSA
• City: Khobar
• Sector: Financial Services
• Years of Experience Years of Experience 6+ years of experience in marketing, growth, or content strategy roles — preferably in fintech, banking, or wellness apps for Cash
• Qualification: Bachelor's degree in marketing, business, or a related field.
• Salary: Market rate starting (21000 SAR)
• Workdays: 5
• Description:

  Primary Function and ScopeA Marketing Manager to lead growth, engagement, and brand positioning for our CASH product suite — including features like rewards programs, cashback offers, installment plans, and financial wellness tools. He/She will develop and execute marketing strategies that resonate with a wide range of consumer segments, drive CASHissuance and activation, and improve ongoing usage and loyalty. The job will focus on brand development, campaign management, and customer lifecycle marketing, and will be responsible for acquiring new customers, boosting CASHusage, and increasing retention. He/She will work closely with product, analytics, creative, and performance marketing teams..

  Key Duties and Responsibilities

  • Define and execute the CASHmarketing strategy, aligned with business objectives and customer lifecycle stages.
  • Conduct market and competitive research to identify trends, customer needs, white spaces, and opportunities for differentiation in the CASH space.
  • Develop and manage multi-channel marketing campaigns (digital, CRM, social, in-app, etc.) to drive card acquisition, activation, and ongoing usage.
  • Collaborate with product, data, risk, and compliance teams to ensure campaigns are aligned with regulatory standards and meet customer and stakeholders expectations.
  • Analyze behavioral and transactional data to build customer personas, refine targeting strategies, and personalize messaging across segments.
  • Lead the development of onboarding, activation, and retention journeys—ensuring a seamless cardholder experience from sign-up to first spend and beyond.
  • Design and execute A/B tests to optimize campaign creatives, messaging, landing pages, and conversion funnels.
  • Drive lifecycle marketing initiatives to increase usage, spend per cardholder, and loyalty program engagement.
  • Monitor campaign and product performance using key KPIs such as approval rate, activation rate, spend/user, reward redemption, and retention.
  • Collaborate with performance marketing, creative, and analytics teams to continuously improve marketing effectiveness and return on investment by maxmizing the LTV.
  • Create and manage marketing assets, educational content, and communications that promote financial literacy and responsible credit use.
  • Manage agency partners, budgets, and internal stakeholders to deliver high-impact marketing outcomes on time and within budget.
  • Deliver insights and post-campaign performance reports to senior leadership, highlighting successes, learnings, and future optimizations.
  More