CRM & Loyalty Manager

• Posting Date: 03/05/2026
• Ref: SJOR-137
• Position: CRM & Loyalty Manager
• Location: KSA
• City: Khobar
• Sector: Financial Services
• Years of Experience 10+ years of experience in CRM, loyalty, customer growth, or lifecycle management roles.
• Qualification: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Finance, or a related field.
• Salary: 45-50K SAR
• Workdays:
• Description:
  Our client is a leading organization seeking a strategic and results-driven CRM & Loyalty Manager to join the Marketing division. This role is responsible for driving customer growth, retention, and Customer Lifetime Value (CLV) through data-driven CRM and loyalty strategies. The successful candidate will own the end-to-end customer lifecycle and build high-impact programs that maximize engagement, repeat usage, and cross-sell opportunities across products. Description:

  1. Define and lead the CRM strategy across the full customer lifecycle including onboarding, activation, engagement, retention, and reactivation.
  2. Identify growth opportunities across the customer funnel and convert them into measurable CRM initiatives.
  3. Drive improvements in retention, repeat usage, customer engagement, and Customer Lifetime Value (CLV).
  4. Design and manage the loyalty program framework including rewards, tiers, and engagement mechanics.
  5. Develop customer value propositions aligned with different segments such as behavioral groups, value tiers, and demographic segments.
  6. Oversee the design and execution of multi-channel CRM campaigns across SMS, push notifications, email, and in-app messaging.
  7. Align closely with commercial, product, and risk teams to maximize CRM-driven business outcomes.
  8. Define and track CRM and loyalty KPIs including retention, engagement, conversion, repeat usage, churn, and CLV.
  9. Own business requirements for CRM, CDP, and loyalty platforms.
  10. Work closely with data and technology teams to enable Customer 360 views, improve data quality, and enhance segmentation capabilities.
  11. Ensure CRM and loyalty tools are fully utilized to support growth objectives.
  12. Lead and develop the CRM and loyalty team while ensuring high performance and accountability.
  13. Collaborate with Marketing, Product, Risk, Data, and Analytics teams to align growth goals with customer experience excellence.
  14. Perform any other related duties as assigned by management.

  Requirements:

  • Education: Bachelor’s degree in Marketing, Business Administration, Data Analytics, Finance, or a related field.
  • Experience: Minimum of 6–10+ years of experience in CRM, loyalty, customer growth, or lifecycle management roles. Mandatory experience within banking, fintech, or airline industries. Strong experience in app-based customer journeys and digital ecosystems is required.
  • Skills: Strong strategic thinking with hands-on execution ability. High ownership and accountability. Excellent stakeholder management and influencing skills. Strong analytical mindset with advanced problem-solving capabilities.
  • Technical Skills: Strong understanding of CRM & CDP platforms, marketing automation tools, segmentation, personalization, campaign analytics, customer lifecycle frameworks, CLV models, retention, and churn metrics.
  • Languages: Good command of English language.
  • Availability: Immediate or within 30 days preferred.

  Compensation & Benefits:

  • Salary Range: 45-50K SAR
  • Working Schedule: 5 Days per week
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