Our client is a prominent, large-scale Food Manufacturing and FMCG company operating out of Damascus, Syria. Focused on driving commercial growth, expanding national distribution coverage, and optimizing route-to-market execution, the company is seeking an experienced, results-driven Sales Manager to lead overall sales operations, direct distribution networks, and drive revenue growth across modern, traditional, and institutional trade channels while reporting directly to the CEO. Key Responsibilities
- Commercial Strategy & Revenue Growth: Formulate and execute route-to-market (RTM) plans, sales forecasts, and revenue targets across all Syrian trade channels; expand distribution footprints across Modern Trade, Traditional Trade, and HORECA/institutional accounts.
- Sales Operations & Distribution Management: Oversee field sales execution, van sales distribution, route planning, and distributor performance metrics; negotiate commercial contracts, trade discounts, and key account promotional programs.
- Team Leadership & Performance Governance: Direct, mentor, and evaluate regional sales supervisors, key account managers, and field sales teams; establish clear KPIs, incentive structures, and deliver regular sales performance reports to executive leadership.
- Market Intelligence: Track competitor pricing, market trends, and consumer demand shifts to recommend portfolio optimizations and margin enhancement opportunities.
Key Qualifications
- Experience: Minimum 15 years of progressive sales leadership within Food Manufacturing / FMCG, with strong preference for candidates with multinational or large-scale corporate distribution experience.
- Education: Bachelor’s degree in Business Administration, Marketing, or a related commercial discipline.
- Technical & Commercial Mastery: Expertise in FMCG food sales, distribution network management, route-to-market strategies, key account negotiation, and commercial team leadership.
- Languages: Native-level Arabic mandatory; very good to fluent English.
- Location/Mobility: Based in Damascus, Syria (Open to applicants inside or outside Syria; Arabic speaker required).
- Work Logistics: 5 working days per week; immediate to 30-day joining preference.