Our client is a prominent, large-scale multi-brand retail and franchise operating group based in Amman, Jordan. The company is seeking an experienced, analytical, and results-driven Brand Manager to lead overall commercial performance, seasonal product buying, inventory productivity, pricing recommendations, and franchisor/principal relationships across its brand portfolio. The role reports directly to the Commercial Director and will work closely as a peer to the Marketing Manager. Key focus areas include:
- Driving commercial performance, sales targets, and profitability across assigned brands.
- Managing seasonal product buying, assortment planning, and Open-to-Buy (OTB) allocations.
- Optimizing inventory cover, replenishment, and markdown strategies.
- Managing and strengthening relationships with international brand principals and franchisors.
- Aligning with cross-functional teams (Marketing, Operations, and Finance) to execute commercial goals.
Key Responsibilities
Commercial Strategy & Buying
- Own seasonal buying and assortment planning for assigned brand(s), aligning with franchisor collections and market positioning.
- Negotiate buying terms, minimum order quantities (MOQs), and seasonal purchase plans within delegated authority.
- Protect brand positioning by keeping range depth, price points, and promotional activity aligned with franchise standards.
Inventory Productivity & Allocation
- Oversee replenishment priorities, stock allocation, and inter-store transfer decisions.
- Monitor size availability, stock cover, sell-through rates, and stock ageing to minimize slow-moving inventory.
- Direct support teams (Buying Coordinators & Allocation Analysts) to ensure smooth stock flow and data management.
Pricing & Markdown Management
- Recommend retail prices, product bundles, and promotional markdowns based on pricing policies and market trends.
- Manage and approve in-season markdowns within authorized budgets.
- Ensure accurate price and promotion execution across physical stores and online channels.
Franchisor & Vendor Relationship Management
- Serve as the primary point of contact for brand principals regarding orders, shipments, product data, and trading results.
- Manage co-op marketing budgets and ensure full compliance with international brand standards.
- Prepare and submit regular monthly performance and trading reports to brand principals.
Team Leadership & Performance Management
- Guide and evaluate direct reports (Buying Coordinator & Merchandising Analyst).
- Partner with the Marketing Manager on launch dates, co-op funds, and visual merchandising standards.
- Coordinate with Area and Store Managers on store demand, space allocation, and stock feedback.
- Track sales KPIs, sell-through rates, and present monthly brand performance dashboards to senior executive management.
Key Qualifications
- Minimum 6–8+ years of progressive brand management, buying, or merchandising experience within multi-brand retail or franchise operations.
- Strong preference for candidates with experience in the GCC market.
- Bachelor’s degree in Business Administration, Retail Management, Fashion Merchandising, or a related commercial discipline (MBA is an advantage).
- Strong expertise in:
- Open-to-Buy (OTB) planning, allocation, and replenishment systems.
- Markdown management and inventory productivity (stock cover/sell-through).
- Franchisor negotiation and brand standard compliance.
- Retail analytics and advanced MS Excel/ERP systems.
- Native-level Arabic and fluent English language skills are mandatory.
- Based in or willing to relocate to Amman, Jordan (open to candidates inside Jordan or returning from the GCC region).