Our client is a prominent, large-scale multi-brand retail and franchise operating group based in Amman, Jordan. The company is seeking an experienced, creative, and commercial Marketing Manager to own and execute the marketing, digital commerce, and brand-communications strategy across its multi-brand retail portfolio.
The role reports directly to the Commercial Director and sits as a peer to the Brand Manager. The Marketing Manager will lead campaigns, e-commerce growth, CRM & loyalty programs, public relations, and in-store visual merchandising (VM) standards, turning commercial goals and approved promotions into high-impact customer demand.
Key focus areas include:
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Developing and executing annual and seasonal multi-channel marketing calendars.
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Driving footfall, online sales conversion, brand awareness, and customer lifetime value.
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Managing e-commerce storefronts, digital marketing, and CRM/loyalty initiatives.
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Leading visual merchandising standards across all retail locations.
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Coordinating co-op marketing budgets and assets with international brand principals.
Key Responsibilities
1. Marketing Strategy, Campaigns & Budget Management
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Develop and execute annual/seasonal marketing calendars aligned with commercial targets and promotion schedules.
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Lead advertising, social media, influencer campaigns, PR, store launches, and mall partnerships.
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Own the consolidated marketing budget, track campaign ROI, footfall metrics, and cost per acquisition.
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Drive specific growth and recovery initiatives for underperforming brands within the portfolio.
2. Digital Marketing & E-Commerce Storefront
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Oversee digital marketing activities across web, social, and paid media while maintaining franchisor brand voice.
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Own online product presentation, merchandising, customer user journey, and conversion rate optimization.
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Collaborate with IT on platform reliability, Operations on order fulfillment, and Brand Managers on stock alignment.
3. CRM, Loyalty & Customer Insights
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Manage customer databases, loyalty programs, and personalized CRM/WhatsApp marketing campaigns.
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Drive repeat-purchase rates and customer lifetime value (LTV).
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Monitor consumer behavior, shopping trends, and competitor marketing activities to refine brand positioning.
4. Visual Merchandising (VM) & In-Store Experience
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Establish and oversee in-store visual merchandising and display standards in compliance with brand guidelines.
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Lead the VM team in executing window displays, store campaign setups, and compliance audits.
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Partner with Area and Store Managers to maintain high day-to-day VM upkeep and store readiness.
5. Franchisor Marketing Relations & Agency Leadership
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Act as the primary counterpart for brand principals' marketing teams and adapt global assets for local execution.
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Plan and execute co-op marketing fund spend and submit performance proofs to franchisors.
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Manage external creative, media-buying, PR agencies, and evaluate direct report performance (Digital Coordinator & VM team).
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Prepare and present monthly marketing dashboards (ROI, footfall, CRM growth, VM compliance) to executive leadership.
Key Qualifications
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Experience: 6 to 8+ years of marketing leadership experience, ideally within multi-brand retail, fashion, or franchise operations.
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Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
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Technical & Functional Expertise:
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Proven track record in digital marketing, e-commerce growth, and CRM/loyalty execution.
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Solid background in overseeing visual merchandising (VM) or working under strict international franchisor guidelines.
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Experience operating within global franchisor brand guidelines.
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Strong skills in marketing budget ownership, ROI analytics, and external agency management.
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Market Knowledge: Familiarity with the Jordanian / Levant retail market is preferred.
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Languages: Native-level Arabic and fluent English language skills are mandatory.
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Location: Based in Amman, Jordan.