The content specialist manages content creation for the company website and all social media ensuring content stays up to date and relevant and most impotently according to plan.
Duties of a Content Management Specialist:
- Overseeing all content creation activities for the organizations.
- Working closely with the brand management team to devise a content strategy that aligns with the company's wider goals.
- Creation of a content marketing calendar to ensure regular content throughout the year.
- Writing entertaining and informative search engine optimized copy.
- Keeping up to date with industry best practice and monitoring content activities of competitors.
- Assisting the digital marketing manager with ad-hoc copywriting.
- Repurposing content for different mediums including social media and video.
- Creation of entertaining and informative video content.
- Working alongside the social media moderators to create content for the different social media channels.
- Updating all sections of the website including homepage and all other categories.
- Training the moderation team on how to use the content management system.
Background of the ideal Content Manager:
- Degree educated ideally from an English, marketing or Journalism related degree.
- Highly articulate with an excellent command of written English.
- Creative minded with an ability to conceive interesting ideas for new content.
- Previous experience working as a content manager or copywriter would be an advantage.