Digital & Ecommerce Managers oversee a company’s online sales. They are responsible for the image of the company and generating sales through the internet. They oversee a team of digital marketing who contribute to how the company is perceived externally and internally.
Duties of the Digital & Ecommerce marketing manager:
- Oversee the digital marketing team and provide guidance
- Responsible for all online activities
- Develop affiliate marketing programs
- Create and maintain an online business plan
- Staying up to date on software or data trends
- Keep current knowledge of online trends
- Provide analytic reports of online sales
- Search Engine Optimization (SEO), PPC,CMS, Social Media, Email marketing.
- Devising strategies to drive online traffic to the company website.
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC.
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Managing the redesign of the company website.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements of the role:
- Bachelor degree in Marketing.
- Experience managing PPC, SEO and Affiliate programs.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing role.
- Experience managing a team of people
- Ability to critique and advise E-Commerce team
- In depth understanding of web design and web analytic software
- Experience in marketing and technology
- Knowledge of Bulk Editing, Multi-Attribution modelling, Bid Management across networks, A/B testing of adverts, Google adwords