The Website & CRM Manager is responsible for managing the organizations website and CRM ensuring the company can make the most out of marketing opportunities it offers.
Duties of a Website & CRM Manager include:
- Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
- Plan and execute social media campaigns (giveaways, webinars, take-overs, etc.) working with organizational and influencer partners
- Monitor emerging and existing trends, applications, and best practices in SEO, social media and other digital marketing strategies
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
- Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities.
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
The ideal background of a CRM Manager:
- Bachelor degree in Marketing.
- Extensive experience of direct and digital marketing ideally in a similar industry.
- Strong background in customer acquisition, re-engagement and retention strategies.
- A Confident and articulate communicator capable of inspiring strong collaboration in an organization.